Actress and TV personality, Ama K Abebrese earlier this year, kicked off a campaign to fight against skin bleaching and skin toning.
The initiative has now reached its peak with billboards popping up in Accra and Kumasi to send across her message.
With the help of Hamamat, winner of Miss Malaika Ghana 2012, Actress Nana Ama Mcbrown and actress/singer Paulina Oduro, Ama K is taking her spreading her campaign wide and across all media.
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Paulina Oduro Ama K. Abebrese, actress Nana Ama McBrown and model Hamamat Montia on billboards for the bleaching campaign
Her choice of Nana Ama McBrown, and Pauline Oduro, clearly sends the message that the campaign is not against light skin but a message for women in particular to love their skin, no matter the shade or tone!
Ama K posted on her Instagram: “Some of the billboards of ‘Say NO to skin bleaching/skin toning’ campaign are out on the streets of Accra and Kumasi. #Ghana. Have you spotted any of them? Tell us where. #ilovemynaturalskintone”.