But you can call him Brother Love, if you want.
While celebrating his 48th birthday on Saturday, the rapper revealed that he will no longer be answering to any of his previous names including Puffy, Diddy Puff Daddy.
He posted the “very, serious, serious news” online above.
“I know it’s risky, cos it come off as corny to some people,” said Mr B.Love.
“But I’ve decided to change my name again.
“I’m just not who I am before.”
Fair enough. Must be a logistical nightmare for him to keep going to the bank every time he changes his name.
However, some clever person has pointed out that this was the name used by The Undertaker’s original manager in the old WWF Wrestling back in the day.
You know, this guy…
Aside from a week in 2011 when he briefly went by the name Swag, his last proper name change came in 2005 when he dropped the P in P Diddy.
Whatever you call him there was a lot of birthday love coming his way this weekend.
All the best Brother L.