UNICEF Ghana has renewed its commitment with Ghana’s largest mobile phone network operator MTN to provide the Agoo mobile phone platform. The Agoo platform was created to help young people across Ghana access information on key issues relating to their physical wellbeing and social development.
The Agoo service which is free for MTN subscribers, was launched in 2015 in response to the Ebola outbreak.
Subscribers were provided information on how to manage the outbreak of Ebola and cholera as it occurred. Now reaching at least 2,000 people a day, majority of whom are under 20 years old, the mobile phone platform has become a source to access vital health information.
Now, in the second phase when mobile phone users call short code 5100 – the dedicated Agoo number – they will hear important messages on health, education, sanitation and protected safe environments for children and youth.
The recordings include ways in which young people can protect themselves from violence, learn basic tips on healthy lifestyles such as the importance of handwashing and hygiene management, and also receive advice on diseases and illnesses, including cholera and malaria.
UNICEF Ghana Representative a.i., Rushnan Murtaza said, “The Agoo platform has been very successful because it harnesses the power and popularity of the mobile phone and shares information that is relevant to young people – their social and physical wellbeing. This platform is empowering for young girls and boys across Ghana. We greatly value our partnership with MTN on this exciting and innovative initiative which has so far shown remarkable results. We are delighted to commit ourselves to this partnership for another two years.”
The Chief Marketing Officer, Mr. Asher Khan said, “MTN as a technologically driven company appreciates the partnership with UNICEF due to the impact and benefit Ghanaians will enjoy. Receiving vital information and preventive measures of any disease or sickness is key to promoting our health. MTN will continue to promote the Agoo platform partnership that supports the health and wellbeing of all Ghanaians, especially the Youth. ”
Since 2015, Agoo has provided health information to over 900, 000 callers, 55% of whom were females. Agoo is bridging the gender and age gaps and making accurate information accessible to over 87% of its callers below 25 years. The huge response to the mobile interface is now set to widen its reach and relevance to the youth of Ghana.
Over the years, Agoo has transitioned from an Agent-operated Call Centre in the first phase to an Interactive Voice Response (IVR) system. Agoo software is developed and managed by technology company, Votomobile. MTN Customers can access the service on short code 5100 whilst other mobile users can call 0540 118 999 to access the Agoo platform.
