Just a few months ago, he broke the Internet with news of having snubbed Bola Ray’s Live Fm gig to stay loyal to GMA’s YFM 107.9. “He chose to stay with the brand that suits his personality and the JOEL brand,” said his PR/Brands Manager, Ms.Precious Bonsu.
Now, after fathering a son, Joel says he’s found a new vocation as a cross country pilot, cruising at an altitude of about 30,000 feet with over 3 million passengers (listeners) from 3pm – 7pm every Monday – Friday.
The #RadioMan J.O.E.L, officially took over as the Host of ‘Dryve of ur Lyfe’ in June. With a huge following on social media, the show enjoys tons of live audience feeds who enjoy the great music, hot gossip, giveaways, entertainment news, etc.
“I’m humbled to be referred to as the Chief Driver, thanks to my co-pilot Dj Kess for holding me down, ” Joel said in a closed door chit chat with a colleague and friend from the BBC.
Unarguably, the Y-Drive is currently the most listened to radio show in Ghana. This explains why the BBC chose to partner with the radio for the ‘Young and Young at Heart’ YFM just as they did with YFM South Africa.
The “BBC Minute” which airs exclusively on YFM, is a youthful and trendy news programme with 60 seconds of the world’s most shareable news, updated every half an hour, 24/7. It is quick and easy and offers a bite-bisized conversation of what’s happening now around the globe.
Jump on the wagon with the over 3 million listeners from the Capital, Garden and Oil cities – in Accra 107.9fm, Kumasi 102.5fm and Takoradi 97.9fm or online at www.yfmghana.com, https:// www.facebook.com/Y1079FM for more information.
What made YFM the radio station of choice for the show in Ghana?
BBC Rep: YFM is the biggest platform for the 16-34 age group in the Accra-Kumasi-Takoradi triangle area. Being music-driven, it puts BBC directly in touch with the interests and habits of a young Ghanaian audience. YFM is also already the biggest source of news for its audience, and the partnership with BBC Minute will provide a global perspective to their bulletins offering youth audiences an additional way of consuming news.